Author Archives: Dick Ahles

Understanding Consumer Ethics in Latin America

Understanding Consumer Ethics in Latin America: A guide for boosting respondent engagement through ethical incentives Using donations to non-for-profit organization as respondent incentives is a practice used by many MR companies. At first glance this seems to be a win-win strategy, making the … Continue reading

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Prestige Perfumes: The Cultural Marketing Exceptionality

Prestige Perfumes:The Cultural Marketing Exceptionality Frédéric Miedzinski* Howard Moskowitz ** Batool Batalvi *** Prestige perfume is not a product like others Many people, including those in the perfume industry, think that prestige perfume is a product like any other, to … Continue reading

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The Open World Standard Solution that unveils what’s going on in Azerbaijan

The Open World Standard Solution that unveils what’s going on in Azerbaijan by Frédéric Miedzinski The « One by One Brand Pull Study » has been the most popular Open World Standard Solution for 13 years. It has been used … Continue reading

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