Author Archives: Karina Ahles

The future of healthcare

Healthcare is expected to go under significant transformations in the future. But which trends would dominate this future? How would the medical profession change? What kind of technologies will impact most and what would be the potential consequences to all … Continue reading

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Daniel Starch

Daniel Starch, born in La Crosse, Wisconsin in the United States in 1883, is considered to be one of the first people to rationalize the way to reach out to people through advertising. Before the effectiveness of his work was recognized, journalists simply wrote articles … Continue reading

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Open World meeting in Amsterdam

The 11th annual meeting of the Open World network was recently held in Amsterdam, the Netherlands. Partners from all over the world flew in to the Dutch capital to meet at a hotel in the city centre. This hotel consists … Continue reading

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Holistic Approach in Ethnography

The worsening of the geopolitical situation in Russia, the introduction of sanctions and counter-sanctions, the devaluation of the ruble had a negative impact on consumer demand in late of 2016 – early 2017. The population, faced with a reduction in … Continue reading

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New light on consumer purchasing decisions

In a region as diverse as Europe, consumer healthcare marketers must develop strategies to successfully engage with consumers and maintain their loyalty. It is widely accepted that a one-size-fits-all approach cannot maximise a brand’s full potential, but just how big … Continue reading

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A Successful Case of New Product Development Insight in China

Every country has its own culture, values and history. To understand what attracts people to the products or services you want to provide, it is important to learn what people appreciate as valuable and what creates positive feelings. In the following presentation … Continue reading

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Newsletters from the Open World Network

Click here to find an archive of all our previous newsletters To be able to work together and offer significant added value to our services, research agencies in 16 countries worldwide have combined their individual expertise into the Open World Network. … Continue reading

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Application of Hurdle Point (HP) in New Product Development

Using Hurdle Point Evaluation (HPE) as benchmark for New Product Development in Korean Food & Beverage Market to maximize profit In this age when food & beverage market is saturated with products, accurate evaluation of a new product’s potential competitiveness … Continue reading

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We are what we eat

On food habits: We are what we eat Consumers’ behaviour and habits in food consumption are deeply changing, especially in the Italian market and especially today because of the current economic crisis. The well-rooted concept of the classic three meals … Continue reading

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Credible Brands

Is Sinterklaas geloofwaardig? Uit ons rapport “Geloofwaardige merken 2012” kwamen Diederik Samson, ING en AH als meest geloofwaardige merken naar voren. Wij vroegen ons af hoe Sinterklaas zou scoren op de eigenschappen die een merk geloofwaardig maken. De criteria die … Continue reading

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