NPD: New Product Development Study (Electric and Electronic Appliances)

This study is designed to develop now product concepts through probing product competitiveness and USP verification of the brand and its competitors.

  1. Establish new product development direction, based on concept evaluation
  2. Discover potantial for development through probing into product competitiveness and design features.
  3. Develop a brand portfolio strategy in the market.

Contact: Kyuno@randr.co.kr / msookim@randr.co.kr