Open World: Expert in Perfume

sectorial-expertise-franceThe Open World Expert in Perfume is Nithda Horosho (France).

• REFERENCE:
Davidoff, Jil Sander, Dior, Yves Saint Laurant, Givenchy, Kenzo, Shiseido, Armani, Lancôme, Cacharel, Estée Lauder, Lolita Lempicka,
Paco Rabanne, Ferragamo, Azzaro, etc.

• 15 PERFUME STANDARD SOLUTIONS STUDIES
Adressing recurrent sectorial issues by creating modeled protocols and a creating modeled protocols and a data base for a comprehensive understanding of each result and better comparability between countries.

• FRAGRANCE STANDARD SOLUTIONS ARE CLASSIFIED IN FOUR SECTIONS

  1. Fragrance selection: “What Fragrance to choose for the next Perfurme”
  2. Technical isuues: memorability, Lastingness…
  3. Marketing Mix: Advertising and Bottle testing
  4. Brand Issues: Brand Pull and Lines Appeal

• INTERNATIONAL SCOPE
– France, USA, Germany: Highest
– UK, Italy, Spain,: Frequent
– Japan, China, Taiwan, Mexico, Brasil, Arabia: sometimes 

• SPECIALIZED FACILITY:
A “Facility Consumer Test Station” with air Extractors

Open Air will provide Full Assistance to the Open World Partners in regards to any Perfume Study.

Contact: Nithda Horoszko responsible for Perfume Studies. (nithda.p@open-air.fr)