Open World: Expert in Packaging & Design

Visual Impact Test – design and colour test:

  • The power to predict the market share and potential of new designs and products.
  • Using a new or adapted package, design or logo.
  • CAPI with easy to use engine for analysing results, including scenario building.
  • Proven forecast performance since 1990.
  • Sample from 250 users of the product category.
  • Tested as marketed together with the competing brands in the category.