Every country has its own culture, values and history. To understand what attracts people to the products or services you want to provide, it is important to learn what people appreciate as valuable and what creates positive feelings.
In the following presentation you’ll find an interesting example of a case of developing a new product which has proved to be very successful.
About the Author:
Tae Kim is a Partner of RisingSun Marketing and Consulting in China who endeavors to deliver tangible and actionable insights to clients.
RisingSun is specialized in the China Market across various industries of FMCG (Foods & Beverage, Cosmetics, Hair & Body Cares), Consumer Electronics, Automotives, etc.