Author Archives: Karina Ahles

Esomar names its annual conference in LatAm a Market Intelligence Fest. And a festival is an excellent definition of what we expect to see in a good conference research nowadays. “Festival” means celebration and partying, but also implies the exhibition … Continue reading →

Healthcare is expected to go under significant transformations in the future. But which trends would dominate this future? How would the medical profession change? What kind of technologies will impact most and what would be the potential consequences to all … Continue reading →

Daniel Starch, born in La Crosse, Wisconsin in the United States in 1883, is considered to be one of the first people to rationalize the way to reach out to people through advertising. Before the effectiveness of his work was recognized, journalists simply wrote articles … Continue reading →

The 11th annual meeting of the Open World network was recently held in Amsterdam, the Netherlands. Partners from all over the world flew in to the Dutch capital to meet at a hotel in the city centre. This hotel consists … Continue reading →

The worsening of the geopolitical situation in Russia, the introduction of sanctions and counter-sanctions, the devaluation of the ruble had a negative impact on consumer demand in late of 2016 – early 2017. The population, faced with a reduction in … Continue reading →

In a region as diverse as Europe, consumer healthcare marketers must develop strategies to successfully engage with consumers and maintain their loyalty. It is widely accepted that a one-size-fits-all approach cannot maximise a brand’s full potential, but just how big … Continue reading →

Every country has its own culture, values and history. To understand what attracts people to the products or services you want to provide, it is important to learn what people appreciate as valuable and what creates positive feelings. In the following presentation … Continue reading →

Click here to find an archive of all our previous newsletters To be able to work together and offer significant added value to our services, research agencies in 16 countries worldwide have combined their individual expertise into the Open World Network. … Continue reading →

Using Hurdle Point Evaluation (HPE) as benchmark for New Product Development in Korean Food & Beverage Market to maximize profit In this age when food & beverage market is saturated with products, accurate evaluation of a new product’s potential competitiveness … Continue reading →

On food habits: We are what we eat Consumers’ behaviour and habits in food consumption are deeply changing, especially in the Italian market and especially today because of the current economic crisis. The well-rooted concept of the classic three meals … Continue reading →