Author Archives: Karina Ahles

Application of Hurdle Point (HP) in New Product Development

Using Hurdle Point Evaluation (HPE) as benchmark for New Product Development in Korean Food & Beverage Market to maximize profit In this age when food & beverage market is saturated with products, accurate evaluation of a new product’s potential competitiveness … Continue reading

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We are what we eat

On food habits: We are what we eat Consumers’ behaviour and habits in food consumption are deeply changing, especially in the Italian market and especially today because of the current economic crisis. The well-rooted concept of the classic three meals … Continue reading

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Credible Brands

Is Sinterklaas geloofwaardig? Uit ons rapport “Geloofwaardige merken 2012” kwamen Diederik Samson, ING en AH als meest geloofwaardige merken naar voren. Wij vroegen ons af hoe Sinterklaas zou scoren op de eigenschappen die een merk geloofwaardig maken. De criteria die … Continue reading

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