Category Archives: Uncategorized

Evidence and Insights about the COVID-19 impact in Latin America

While the pandemic seems to have gone beyond the peek in many European countries and most of the restrictions have been relaxed, the situation is still quite worrying in Latin America. WHO reported by the end of May that for … Continue reading

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An universal typology of women towards food for explaining cultural differences observed in multi-country tests

Having tested food products from across the world in our testing laboratory in Paris and also having tested French food in many countries through our network Open World, we know that we don’t get the same results depending on different … Continue reading

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What are the latest packaging trends and how can we measure packaging?

Wrapping up a fish in a newspaper or using a lot of plastics for packaging is no longer acceptable to consumers. Governments have also introduced strict environmental legislation and rules concerning hygiene. But.. companies not only have to think of … Continue reading

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New Year Greetings

Dear Friends of the Open World, It has become a tradition: sending New Year Greetings on behalf of the Open World Netwok Partners: I wish you all health, success and love for this new year (and decade). I hope it … Continue reading

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Esomar Brazil, a festival of Inspirations

Esomar names its annual conference in LatAm a Market Intelligence Fest. And a festival is an excellent definition of what we expect to see in a good conference research nowadays. “Festival” means celebration and partying, but also implies the exhibition … Continue reading

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The future of healthcare

Healthcare is expected to go under significant transformations in the future. But which trends would dominate this future? How would the medical profession change? What kind of technologies will impact most and what would be the potential consequences to all … Continue reading

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Daniel Starch

Daniel Starch, born in La Crosse, Wisconsin in the United States in 1883, is considered to be one of the first people to rationalize the way to reach out to people through advertising. Before the effectiveness of his work was recognized, journalists simply wrote articles … Continue reading

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Open World meeting in Amsterdam

The 11th annual meeting of the Open World network was recently held in Amsterdam, the Netherlands. Partners from all over the world flew in to the Dutch capital to meet at a hotel in the city centre. This hotel consists … Continue reading

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Holistic Approach in Ethnography

The worsening of the geopolitical situation in Russia, the introduction of sanctions and counter-sanctions, the devaluation of the ruble had a negative impact on consumer demand in late of 2016 – early 2017. The population, faced with a reduction in … Continue reading

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New light on consumer purchasing decisions

In a region as diverse as Europe, consumer healthcare marketers must develop strategies to successfully engage with consumers and maintain their loyalty. It is widely accepted that a one-size-fits-all approach cannot maximise a brand’s full potential, but just how big … Continue reading

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