The Open World Expert in Perfume is Nithda Horosho (France).
• REFERENCE:
Davidoff, Jil Sander, Dior, Yves Saint Laurant, Givenchy, Kenzo, Shiseido, Armani, Lancôme, Cacharel, Estée Lauder, Lolita Lempicka,
Paco Rabanne, Ferragamo, Azzaro, etc.
• 15 PERFUME STANDARD SOLUTIONS STUDIES
Adressing recurrent sectorial issues by creating modeled protocols and a creating modeled protocols and a data base for a comprehensive understanding of each result and better comparability between countries.
• FRAGRANCE STANDARD SOLUTIONS ARE CLASSIFIED IN FOUR SECTIONS
- Fragrance selection: “What Fragrance to choose for the next Perfurme”
- Technical isuues: memorability, Lastingness…
- Marketing Mix: Advertising and Bottle testing
- Brand Issues: Brand Pull and Lines Appeal
• INTERNATIONAL SCOPE
– France, USA, Germany: Highest
– UK, Italy, Spain,: Frequent
– Japan, China, Taiwan, Mexico, Brasil, Arabia: sometimes
• SPECIALIZED FACILITY:
A “Facility Consumer Test Station” with air Extractors
Open Air will provide Full Assistance to the Open World Partners in regards to any Perfume Study.
Contact: Nithda Horoszko responsible for Perfume Studies. (nithda.p@open-air.fr)